Keepin' it fresh!

As we continue to plan fabulous and fresh stories for Flea Market Style 2011, I realize we are different. Apparently fresh is getting harder to come by on the newsstand these days. It seems that reusing old magazine material is a current trend and is necessary to make a difference in the bottom line for publishers. Without a positive balance sheet, there would be no magazines for us to curl up in our favorite chair and get lost in a beautiful cottage or farmhouse, we dream could be ours one day.

I consider myself a savvy magazine shopper. I know to look for "back by popular demand, 2nd printing, best of or collection of" subtitles on the cover. These are buzz words for a re-print of past material. Sometimes I actually purchase a do-over because I lost track of my old copy and want to read again.

At the grocery store today I purchased 2 magazines, one I knew was a "best of" even though it didn't mention it on the cover, and the other, I missed the "back by popular demand" in the pink box above the title. When I got home I realized both magazines, different titles, displayed the same photographs of the same kitchen. I never thought the day would come when I would have to scan the pages of magazines at the store, to figure out if I was buying duplicate content.

As an avid magazine reader I appreciate brand new stories, never seen before photos and current project ideas. I can promise you that we are working like crazy to bring you a delightfully fresh and new magazine!

Cheers,
Ki